Deliverable: UI Design

Role: Digital Designer @ PureNet


Crew Room is a British performance clothing brand based in London, UK. They provide technical training clothing for rowers, runners and other outdoor activities.
The brief PureNet received from Crew Room was to produce a new UI / Website Design and Build for their e-commerce platform.
For the UI / Website Design, I was tasked with leading on this side of the project. Throughout this project I worked alongside a team made up of a project manager, developers, QAs and a business analyst.
Working closely with the business analyst on user flows to cover each e-commerce journey. This ranged from a user following the search for their product, a user filtering through categories, the purchasing journey at the checkout, processing a return and more.
With regards to the visual side of the project, I created a UI that utilised their striking photography and adding a contrasting colour palette that differed to their previous website. I did this by using multiple dark greys to compliment the white background, as well as utilising the electric blue brand colour in flashes on typography, CTA buttons and more. On the product pages, I used large photography to make the assets more visually pleasing and a condensed side panel which contained the product title, description, pricing and CTA button. 

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