For the Brand Identity, I created a cloud shape to highlight the remote nature of their business. The accountancy side of the business was also displayed by showing a graph icon moving upwards. This was supported by a rounded typeface using a bold font weight and a bright blue colour palette.
With regards to the UI / Website Design, I was supported by developer Andy Orvis
. We had a kick-off meeting with the client to discuss the content and how we felt it was best to map out the website from a user journey point of view. We produced a site map and wireframes to define this part of the process.
After signing off on the approach from a user journey point of view, I then created a layout based on my wireframes. The homepage showcased a snippet of information about the company, listed services and the software they use. The supporting pages displayed the packages on offer, information about the company and contact information.
From the visual side of the project, I created something that differed to the usual style for an accountancy website. I used bright contrasing colours by using the blue from the brand identity for the body of the website with flashes of orange for CTA buttons and iconography.